Live Launch

Strategy, Coaching

& Management

Launch Support for Online Business Owners With Heart.

Scale Your Business Without The “Oof”!

Launches have the power to grow your business and bottom line by leaps and bounds.

And… they can be a LOT of work with so many moving parts.

Chaotic launches notoriously lead to overwhelm and burnout, not just for founders and CEO’s but sometimes for the whole team. That’s a really high price to pay.

But they don’t have to feel like a hot, tangled mess.

I’ll help you map out a plan that works, keep you accountable, and make sure your launch grows in the right direction—without the overwhelm.

Rachel Fernandez Hansen founder Flourish CEO

Hi, I’m Rachel.

Your Launch Expert and Accountability Coach—here to bring the strategy, systems, and support you need to create launches that align with your values and grow your business. Because when your business thrives, you thrive—and together, we can create a ripple effect of positive change.

After running multi-6-figure launches for some of the best in the biz (and yes, learning how to prune the chaos the hard way), I now help small business owners like you design launches that feel less like a stress tornado and more like cultivating a flourishing garden—where your success blossoms, impacts and nurtures your business, your life, and the world around you.

Susan Awan | Tech & Automations Strategist

“Rachel has an exceptional ability to turn launch chaos into clarity. Her attention to detail and strategic mindset ensure that no element of the launch is overlooked. She has a rare talent for simplifying the most complex launch processes, creating a clear, actionable plan that sets you up for success.

Her expertise and thorough approach make her an invaluable resource for anyone looking to execute a seamless and successful launch. If you're ready to take the stress out of your next launch, Rachel at Flourish CEO is the perfect partner to guide you every step of the way.”

Work With Me.

  • Launch Breakthrough Intensive

    A 90-minute strategy session. Let’s get you unstuck and map out a plan that actually works. After our call I'll craft and deliver a detailed 90-day action plan within 7 days that’s carefully designed to help you reach your launch goals.

  • Launch Success VIP Day

    A Launch VIP Day doesn’t just speed up your project—it gives you direct access to expert guidance, customized strategies, and game-changing insights to take your launch to the next level, all accomplished in a single, focused day. No more second guessing about your launch.

  • Flourish CEO 1:1 Coaching

    My 1:1 coaching program goes beyond just your next launch—it’s about creating a thriving business and life. With tailored strategies, consistent accountability, and hands-on support, I’ll guide you to create a flourishing business that supports a flourishing life.

Sara Ann

“I very much believe if I hadn't worked with Rachel I would still be muddling about.

Even though I have been able to make money every month, there was a barrier. I couldn't ever make more than $2000 per month and in times when it was close, it wouldn't happen. I knew there was something to all of it because I always made money!

Working with Rachel I blew the cap off the wild goal she asked me to set that made me wanna sh*t in my pants!!! I couldn't even believe it.

I very much believe if I hadn't worked with Rachel I would still be muddling about wondering what the heck I was doing wrong!!”

Ready To Scale Your Business Authentically With Your Next Launch?